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Advertising connectors

FastBI supports Meta Ads, Google Ads, and TikTok Ads connections. Advertising connections provide account and campaign context and can request performance reports from the provider.

Select the provider in Connections → Add connection.

  1. Access configuration: Meta Ads uses Continue with Facebook and requests read-only ads access. Google Ads requires an access token and developer token; TikTok Ads requires an access token, app ID, and app secret. A refresh token is optional where offered.
  2. Connector choices: select Meta ad accounts after returning from Facebook. For Google Ads and TikTok Ads, enter account IDs if needed; Google Ads also offers a login customer ID. Configure optional scheduled extraction in this step, then select Continue.
  3. Name your connection: enter Display name and Mention slug, then save. For a new Meta connection, the final action is Connect selected accounts.

Returning from Facebook does not save the connection. Cancelling removes its temporary authorization; abandoned authorization expires after 15 minutes. Reauthorize if it expires before you finish.

After saving, check that the intended accounts and campaigns are available. Ask a question with an explicit period and reporting level, such as campaign or ad.

Lake sync is optional and defaults off. Synchronizing supported advertising data into Lake can speed up repeated analysis by querying the stored data. When enabled, FastBI maintains scheduled extraction through Jobs. Choose the supported reporting level and date window to bring the data you need into Lake. Use Jobs to inspect runs and request historical backfills.

Provider reporting delays, attribution settings, account timezones, and currency can affect comparisons. Match these settings before comparing a FastBI result with an advertising dashboard.